Creative Workflow Modernization
Shaping new ways of working for an iconic brand
📈 Business Reinvention
🌱 Organizational Development
🎨 Design Innovation
Creative Workflow Modernization
Shaping new ways of working for an iconic brand
📈 Business Reinvention
🌱 Organizational Development
🎨 Design Innovation
Creative Workflow Modernization
Shaping new ways of working for an iconic brand
📈 Business Reinvention
🌱 Organizational Development
🎨 Design Innovation
Opportunity
Strengthening Nike’s creative backbone
Nike is the brand everyone looks to as the future of sport. Jemini has partnered alongside their teams—both at the forefront and behind the scenes—to deliver consumer-ready work while helping evolve how it gets made.
Opportunity
Strengthening Nike’s creative backbone
Nike is the brand everyone looks to as the future of sport. Jemini has partnered alongside their teams—both at the forefront and behind the scenes—to deliver consumer-ready work while helping evolve how it gets made.
Opportunity
Strengthening Nike’s creative backbone
Nike is the brand everyone looks to as the future of sport. Jemini has partnered alongside their teams—both at the forefront and behind the scenes—to deliver consumer-ready work while helping evolve how it gets made.
01
Work
01
Creative Excellence at Scale
To help Nike Brand Creative through an end-to-end transformation, we partnered with them to create a new org charter and operating model, introduced centralized creative strategy & planning, and built a nimble casting approach that brings clarity to how work gets made. We also overhauled their briefing approach and introduced new models of making, with co-creation frameworks, centralized budget visibility, and improved cross-functional interaction. Together, these shifts create a connected system built for consistent excellence at scale.
Outcomes
End-to-end modeling
Casting approach
Org charter
Creative strategy & planning
01
Work
01
Creative Excellence at Scale
To help Nike Brand Creative through an end-to-end transformation, we partnered with them to create a new org charter and operating model, introduced centralized creative strategy & planning, and built a nimble casting approach that brings clarity to how work gets made. We also overhauled their briefing approach and introduced new models of making, with co-creation frameworks, centralized budget visibility, and improved cross-functional interaction. Together, these shifts create a connected system built for consistent excellence at scale.
Outcomes
End-to-end modeling
Casting approach
Org charter
Creative strategy & planning
01
Work
01
Creative Excellence at Scale
To help Nike Brand Creative through an end-to-end transformation, we partnered with them to create a new org charter and operating model, introduced centralized creative strategy & planning, and built a nimble casting approach that brings clarity to how work gets made. We also overhauled their briefing approach and introduced new models of making, with co-creation frameworks, centralized budget visibility, and improved cross-functional interaction. Together, these shifts create a connected system built for consistent excellence at scale.
Outcomes
End-to-end modeling
Casting approach
Org charter
Creative strategy & planning
01
Work
01
Creative Excellence at Scale
To help Nike Brand Creative through an end-to-end transformation, we partnered with them to create a new org charter and operating model, introduced centralized creative strategy & planning, and built a nimble casting approach that brings clarity to how work gets made. We also overhauled their briefing approach and introduced new models of making, with co-creation frameworks, centralized budget visibility, and improved cross-functional interaction. Together, these shifts create a connected system built for consistent excellence at scale.
Outcomes
End-to-end modeling
Casting approach
Org charter
Creative strategy & planning
01
Work
01
Creative Excellence at Scale
To help Nike Brand Creative through an end-to-end transformation, we partnered with them to create a new org charter and operating model, introduced centralized creative strategy & planning, and built a nimble casting approach that brings clarity to how work gets made. We also overhauled their briefing approach and introduced new models of making, with co-creation frameworks, centralized budget visibility, and improved cross-functional interaction. Together, these shifts create a connected system built for consistent excellence at scale.
Outcomes
End-to-end modeling
Casting approach
Org charter
Creative strategy & planning
02
Work
02
Tooling & Upskiling Teams
With their workflow spread across many tools and locations, Nike was experiencing wide-spread inefficiencies, disconnected processes, and siloed work. They needed to evolve the way they work, keeping collaboration and creativity at the forefront. As the unparalleled standard for creative collaboration, Figma was the obvious solution. In six months, we designed an inclusive learning model, robust program architecture, in-depth curriculum, and interactive training sessions specific to Nike — one that inspired teams to not only learn, but co-create.
Outcomes
Customized templates
Customized Airtable plugin
02
Work
02
Tooling & Upskiling Teams
With their workflow spread across many tools and locations, Nike was experiencing wide-spread inefficiencies, disconnected processes, and siloed work. They needed to evolve the way they work, keeping collaboration and creativity at the forefront. As the unparalleled standard for creative collaboration, Figma was the obvious solution. In six months, we designed an inclusive learning model, robust program architecture, in-depth curriculum, and interactive training sessions specific to Nike — one that inspired teams to not only learn, but co-create.
Outcomes
Customized templates
Customized Airtable plugin
02
Work
02
Tooling & Upskiling Teams
With their workflow spread across many tools and locations, Nike was experiencing wide-spread inefficiencies, disconnected processes, and siloed work. They needed to evolve the way they work, keeping collaboration and creativity at the forefront. As the unparalleled standard for creative collaboration, Figma was the obvious solution. In six months, we designed an inclusive learning model, robust program architecture, in-depth curriculum, and interactive training sessions specific to Nike — one that inspired teams to not only learn, but co-create.
Outcomes
Customized templates
Customized Airtable plugin
02
Work
02
Tooling & Upskiling Teams
With their workflow spread across many tools and locations, Nike was experiencing wide-spread inefficiencies, disconnected processes, and siloed work. They needed to evolve the way they work, keeping collaboration and creativity at the forefront. As the unparalleled standard for creative collaboration, Figma was the obvious solution. In six months, we designed an inclusive learning model, robust program architecture, in-depth curriculum, and interactive training sessions specific to Nike — one that inspired teams to not only learn, but co-create.
Outcomes
Customized templates
Customized Airtable plugin
02
Work
02
Tooling & Upskiling Teams
With their workflow spread across many tools and locations, Nike was experiencing wide-spread inefficiencies, disconnected processes, and siloed work. They needed to evolve the way they work, keeping collaboration and creativity at the forefront. As the unparalleled standard for creative collaboration, Figma was the obvious solution. In six months, we designed an inclusive learning model, robust program architecture, in-depth curriculum, and interactive training sessions specific to Nike — one that inspired teams to not only learn, but co-create.
Outcomes
Customized templates
Customized Airtable plugin
03
Work
03
Innovating Processes & Ways of Working
The Nike Global Social team relied on a manual, time-consuming process to track and share social media activity across their organization and with leadership. They needed a simpler way to visualize and communicate their marketing activity. In a four-week sprint, we developed a custom run-of-show plugin that pulls data directly from Airtable—their source of truth—into Figma, making it easy to view all upcoming posts at a glance. With customizable views and templates, teams can easily toggle from a birds-eye to presentation view for easy socialization. The result? Faster campaign planning that saves (literally) hours and transforms a complex process into an efficient, user friendly experience.
Outcomes
Redesigned workflows
Modernized tools and processes
03
Work
03
Innovating Processes & Ways of Working
The Nike Global Social team relied on a manual, time-consuming process to track and share social media activity across their organization and with leadership. They needed a simpler way to visualize and communicate their marketing activity. In a four-week sprint, we developed a custom run-of-show plugin that pulls data directly from Airtable—their source of truth—into Figma, making it easy to view all upcoming posts at a glance. With customizable views and templates, teams can easily toggle from a birds-eye to presentation view for easy socialization. The result? Faster campaign planning that saves (literally) hours and transforms a complex process into an efficient, user friendly experience.
Outcomes
Redesigned workflows
Modernized tools and processes
03
Work
03
Innovating Processes & Ways of Working
The Nike Global Social team relied on a manual, time-consuming process to track and share social media activity across their organization and with leadership. They needed a simpler way to visualize and communicate their marketing activity. In a four-week sprint, we developed a custom run-of-show plugin that pulls data directly from Airtable—their source of truth—into Figma, making it easy to view all upcoming posts at a glance. With customizable views and templates, teams can easily toggle from a birds-eye to presentation view for easy socialization. The result? Faster campaign planning that saves (literally) hours and transforms a complex process into an efficient, user friendly experience.
Outcomes
Redesigned workflows
Modernized tools and processes
03
Work
03
Innovating Processes & Ways of Working
The Nike Global Social team relied on a manual, time-consuming process to track and share social media activity across their organization and with leadership. They needed a simpler way to visualize and communicate their marketing activity. In a four-week sprint, we developed a custom run-of-show plugin that pulls data directly from Airtable—their source of truth—into Figma, making it easy to view all upcoming posts at a glance. With customizable views and templates, teams can easily toggle from a birds-eye to presentation view for easy socialization. The result? Faster campaign planning that saves (literally) hours and transforms a complex process into an efficient, user friendly experience.
Outcomes
Redesigned workflows
Modernized tools and processes
03
Work
03
Innovating Processes & Ways of Working
The Nike Global Social team relied on a manual, time-consuming process to track and share social media activity across their organization and with leadership. They needed a simpler way to visualize and communicate their marketing activity. In a four-week sprint, we developed a custom run-of-show plugin that pulls data directly from Airtable—their source of truth—into Figma, making it easy to view all upcoming posts at a glance. With customizable views and templates, teams can easily toggle from a birds-eye to presentation view for easy socialization. The result? Faster campaign planning that saves (literally) hours and transforms a complex process into an efficient, user friendly experience.
Outcomes
Redesigned workflows
Modernized tools and processes
04
Work
04
Creative Campaign Adaptation
Designing new ways of working requires a deep understanding of the work itself—and the systems that power it. We’ve partnered with multiple teams within Nike Global Brand Creative to drive the creative adaptation of seasonal campaigns for owned, social and paid channels. Collaborating directly in Nike’s Figma organization, our in-progress work is always visible, reducing churn and feedback loops. To keep things streamlined, we’ve pushed the boundaries of the tool to automate workflows—including asset creation and presentations so that teams can stay focused on pushing creative ideas, not pixels.
Outcomes
Media toolkits
Social content creation
Seasonal campaign design executions
AIRMAX DN8
To support Nike's internal teams and agency partners, we created an extensive toolkit to illustrate channel-right campaign executions across paid social, display, and out-of-home for the launch of Airmax DN8.
04
Work
04
Creative Campaign Adaptation
Designing new ways of working requires a deep understanding of the work itself—and the systems that power it. We’ve partnered with multiple teams within Nike Global Brand Creative to drive the creative adaptation of seasonal campaigns for owned, social and paid channels. Collaborating directly in Nike’s Figma organization, our in-progress work is always visible, reducing churn and feedback loops. To keep things streamlined, we’ve pushed the boundaries of the tool to automate workflows—including asset creation and presentations so that teams can stay focused on pushing creative ideas, not pixels.
Outcomes
Media toolkits
Social content creation
Seasonal campaign design executions
AIRMAX DN8
To support Nike's internal teams and agency partners, we created an extensive toolkit to illustrate channel-right campaign executions across paid social, display, and out-of-home for the launch of Airmax DN8.
04
Work
04
Creative Campaign Adaptation
Designing new ways of working requires a deep understanding of the work itself—and the systems that power it. We’ve partnered with multiple teams within Nike Global Brand Creative to drive the creative adaptation of seasonal campaigns for owned, social and paid channels. Collaborating directly in Nike’s Figma organization, our in-progress work is always visible, reducing churn and feedback loops. To keep things streamlined, we’ve pushed the boundaries of the tool to automate workflows—including asset creation and presentations so that teams can stay focused on pushing creative ideas, not pixels.
Outcomes
Media toolkits
Social content creation
Seasonal campaign design executions
AIRMAX DN8
To support Nike's internal teams and agency partners, we created an extensive toolkit to illustrate channel-right campaign executions across paid social, display, and out-of-home for the launch of Airmax DN8.
04
Work
04
Creative Campaign Adaptation
Designing new ways of working requires a deep understanding of the work itself—and the systems that power it. We’ve partnered with multiple teams within Nike Global Brand Creative to drive the creative adaptation of seasonal campaigns for owned, social and paid channels. Collaborating directly in Nike’s Figma organization, our in-progress work is always visible, reducing churn and feedback loops. To keep things streamlined, we’ve pushed the boundaries of the tool to automate workflows—including asset creation and presentations so that teams can stay focused on pushing creative ideas, not pixels.
Outcomes
Media toolkits
Social content creation
Seasonal campaign design executions
AIRMAX DN8
To support Nike's internal teams and agency partners, we created an extensive toolkit to illustrate channel-right campaign executions across paid social, display, and out-of-home for the launch of Airmax DN8.
04
Work
04
Creative Campaign Adaptation
Designing new ways of working requires a deep understanding of the work itself—and the systems that power it. We’ve partnered with multiple teams within Nike Global Brand Creative to drive the creative adaptation of seasonal campaigns for owned, social and paid channels. Collaborating directly in Nike’s Figma organization, our in-progress work is always visible, reducing churn and feedback loops. To keep things streamlined, we’ve pushed the boundaries of the tool to automate workflows—including asset creation and presentations so that teams can stay focused on pushing creative ideas, not pixels.
Outcomes
Media toolkits
Social content creation
Seasonal campaign design executions
AIRMAX DN8
To support Nike's internal teams and agency partners, we created an extensive toolkit to illustrate channel-right campaign executions across paid social, display, and out-of-home for the launch of Airmax DN8.
what our clients are saying
“
We consider Jemini our transformation partner — full stop.
”
— Nike, North America Brand & Marketing, Senior Leadership
what our clients are saying
“
We consider Jemini our transformation partner — full stop.
”
— Nike, North America Brand & Marketing, Senior Leadership
what our clients are saying
“
We consider Jemini our transformation partner — full stop.
”
— Nike, North America Brand & Marketing, Senior Leadership
