CREATIVE ORG TRANSFORMATION
Reigniting the creative engine of a modern retailer
📈 Business Reinvention
🌱 Organizational Development
🎨 Design Innovation
CREATIVE ORG TRANSFORMATION
Reigniting the creative engine of a modern retailer
📈 Business Reinvention
🌱 Organizational Development
🎨 Design Innovation
CREATIVE ORG TRANSFORMATION
Reigniting the creative engine of a modern retailer
📈 Business Reinvention
🌱 Organizational Development
🎨 Design Innovation
Opportunity
Unlocking bold creativity at scale
Target has long been a creative leader in retail and culture. As ambition grew and their business environment became more complex, the systems and ways of working that once served the team began to limit their creativity.
Opportunity
Unlocking bold creativity at scale
Target has long been a creative leader in retail and culture. As ambition grew and their business environment became more complex, the systems and ways of working that once served the team began to limit their creativity.
Opportunity
Unlocking bold creativity at scale
Target has long been a creative leader in retail and culture. As ambition grew and their business environment became more complex, the systems and ways of working that once served the team began to limit their creativity.
01
Work
01
Designing a modern organization
To build a future-ready organization, we crafted a bold new vision for the role Target Creative would play as the brand moves forward, then we examined how the organization was structured and operating, identifying the shifts needed to support that ambition. By clarifying ownership, reducing silos, and removing systemic friction, teams gained the clarity and confidence they needed to work more effectively.
Outcomes
Org model
Team structure
Role and team profiles
01
Work
01
Designing a modern organization
To build a future-ready organization, we crafted a bold new vision for the role Target Creative would play as the brand moves forward, then we examined how the organization was structured and operating, identifying the shifts needed to support that ambition. By clarifying ownership, reducing silos, and removing systemic friction, teams gained the clarity and confidence they needed to work more effectively.
Outcomes
Org model
Team structure
Role and team profiles
01
Work
01
Designing a modern organization
To build a future-ready organization, we crafted a bold new vision for the role Target Creative would play as the brand moves forward, then we examined how the organization was structured and operating, identifying the shifts needed to support that ambition. By clarifying ownership, reducing silos, and removing systemic friction, teams gained the clarity and confidence they needed to work more effectively.
Outcomes
Org model
Team structure
Role and team profiles
01
Work
01
Designing a modern organization
To build a future-ready organization, we crafted a bold new vision for the role Target Creative would play as the brand moves forward, then we examined how the organization was structured and operating, identifying the shifts needed to support that ambition. By clarifying ownership, reducing silos, and removing systemic friction, teams gained the clarity and confidence they needed to work more effectively.
Outcomes
Org model
Team structure
Role and team profiles
01
Work
01
Designing a modern organization
To build a future-ready organization, we crafted a bold new vision for the role Target Creative would play as the brand moves forward, then we examined how the organization was structured and operating, identifying the shifts needed to support that ambition. By clarifying ownership, reducing silos, and removing systemic friction, teams gained the clarity and confidence they needed to work more effectively.
Outcomes
Org model
Team structure
Role and team profiles
02
Work
02
Enabling people to thrive
Target Creative is a group of highly talented, deeply invested individuals. We focused on enabling them to step confidently into change, strengthening how they lead and collaborate, while providing clarity around what was changing and why. We supported communications, kept teams aligned and informed, and made sure leaders had what they needed to confidently model new mindsets.
Outcomes
Executive communication
Role development
Change management guidance
02
Work
02
Enabling people to thrive
Target Creative is a group of highly talented, deeply invested individuals. We focused on enabling them to step confidently into change, strengthening how they lead and collaborate, while providing clarity around what was changing and why. We supported communications, kept teams aligned and informed, and made sure leaders had what they needed to confidently model new mindsets.
Outcomes
Executive communication
Role development
Change management guidance
02
Work
02
Enabling people to thrive
Target Creative is a group of highly talented, deeply invested individuals. We focused on enabling them to step confidently into change, strengthening how they lead and collaborate, while providing clarity around what was changing and why. We supported communications, kept teams aligned and informed, and made sure leaders had what they needed to confidently model new mindsets.
Outcomes
Executive communication
Role development
Change management guidance
02
Work
02
Enabling people to thrive
Target Creative is a group of highly talented, deeply invested individuals. We focused on enabling them to step confidently into change, strengthening how they lead and collaborate, while providing clarity around what was changing and why. We supported communications, kept teams aligned and informed, and made sure leaders had what they needed to confidently model new mindsets.
Outcomes
Executive communication
Role development
Change management guidance
02
Work
02
Enabling people to thrive
Target Creative is a group of highly talented, deeply invested individuals. We focused on enabling them to step confidently into change, strengthening how they lead and collaborate, while providing clarity around what was changing and why. We supported communications, kept teams aligned and informed, and made sure leaders had what they needed to confidently model new mindsets.
Outcomes
Executive communication
Role development
Change management guidance
03
Work
03
Modern tools & ways of making
As creative demands changed, the team had outgrown its tools and processes. We redesigned workflows and integrated new tools to reduce friction, increase speed, and support the scale of the work. By using technology to remove manual effort, teams gained more time and capacity to focus on what matters most: human creativity.
Outcomes
Redesigned workflows
Modernized tools and processes
the unfiltered process
Progress didn't happen all at once, it emerged organically in shared spaces—in workshops, brainstorms, and many honest conversations. Candid collaboration paved the way forward and shaped how the team came together to build a new way of working.
03
Work
03
Modern tools & ways of making
As creative demands changed, the team had outgrown its tools and processes. We redesigned workflows and integrated new tools to reduce friction, increase speed, and support the scale of the work. By using technology to remove manual effort, teams gained more time and capacity to focus on what matters most: human creativity.
Outcomes
Redesigned workflows
Modernized tools and processes
the unfiltered process
Progress didn't happen all at once, it emerged organically in shared spaces—in workshops, brainstorms, and many honest conversations. Candid collaboration paved the way forward and shaped how the team came together to build a new way of working.
03
Work
03
Modern tools & ways of making
As creative demands changed, the team had outgrown its tools and processes. We redesigned workflows and integrated new tools to reduce friction, increase speed, and support the scale of the work. By using technology to remove manual effort, teams gained more time and capacity to focus on what matters most: human creativity.
Outcomes
Redesigned workflows
Modernized tools and processes
the unfiltered process
Progress didn't happen all at once, it emerged organically in shared spaces—in workshops, brainstorms, and many honest conversations. Candid collaboration paved the way forward and shaped how the team came together to build a new way of working.
03
Work
03
Modern tools & ways of making
As creative demands changed, the team had outgrown its tools and processes. We redesigned workflows and integrated new tools to reduce friction, increase speed, and support the scale of the work. By using technology to remove manual effort, teams gained more time and capacity to focus on what matters most: human creativity.
Outcomes
Redesigned workflows
Modernized tools and processes
the unfiltered process
Progress didn't happen all at once, it emerged organically in shared spaces—in workshops, brainstorms, and many honest conversations. Candid collaboration paved the way forward and shaped how the team came together to build a new way of working.
03
Work
03
Modern tools & ways of making
As creative demands changed, the team had outgrown its tools and processes. We redesigned workflows and integrated new tools to reduce friction, increase speed, and support the scale of the work. By using technology to remove manual effort, teams gained more time and capacity to focus on what matters most: human creativity.
Outcomes
Redesigned workflows
Modernized tools and processes
the unfiltered process
Progress didn't happen all at once, it emerged organically in shared spaces—in workshops, brainstorms, and many honest conversations. Candid collaboration paved the way forward and shaped how the team came together to build a new way of working.
what our clients are saying
“
Jemini balanced compassion and humanity with a strong, disciplined approach to change. We were only able to take on a transformation of this magnitude with them in our corner.
”
— Target Creative VP
what our clients are saying
“
Jemini balanced compassion and humanity with a strong, disciplined approach to change. We were only able to take on a transformation of this magnitude with them in our corner.
”
— Target Creative VP
what our clients are saying
“
Jemini balanced compassion and humanity with a strong, disciplined approach to change. We were only able to take on a transformation of this magnitude with them in our corner.
”
— Target Creative VP
